Eye I

Did you see the new design for Ferrari by Johny Ive and the team? Do you have an opinion on it? I really don’t. It looks good, but familiar — both in good and bad ways for me. I’ll still try to use Ferrari for my analogy, risking sounding fake, as I’ve never driven one.

When I pressed the gas pedal in my car with 100 hp, it felt okay nothing really happened. When I first did it in a new car with 150 hp, it felt like a huge difference in acceleration. When I did it in a rented car with 200 hp, it felt like this didn’t belong in regular traffic. I can only imagine if I ever pressed that mechanical beauty of a launch button and full throttle in a Ferrari I assume the outcome would be something like when Musk crashed a McLaren F1.

It feels like every leader in the tech world is pushing full throttle in a car that doesn’t have brakes. And we’re all in that car. The weirdest thing is, they know the brakes aren’t there — they removed them. Ethics is out the window, and leaders are driving us 999 km/h on a German autobahn. The issue is, the autobahn has a start and an end. It seems we forget that every day.

We humans are limited beings. And we are not made of intelligence alone. It’s important to know that AI, as powerful as it is, and yet will be — is not a complete character. If we are limited and composed of spirit, matter, soul, and mind, imagine how one-dimensional AI is. This is something we don’t want to see, acknowledge, or perhaps cannot comprehend due to the limits of our own intelligence. We see many risks, but we don’t see the one-dimensional limitation.

As for AI in design, I am partially sickened by it, as companies allowed it (or better said, benefited from it) to derive works from licensed and protected copyrighted greats of today, for which someone would end up in prison or bankrupt. This perfectly illustrates the 999 km/h on the autobahn I mentioned: nothing really matters, with so many lame excuses. A deer on the road doesn’t matter. A car stopped in its lane doesn’t matter — go through it if you can’t steer in time. Nothing new; it’s how we’ve done business and war throughout history. Only this time, the stakes are higher.

On the other hand, it feels exciting to see one individual doing video production, a company photoshoot, branding, and a website with the help of AI — where before they would have needed a team of 20 or more.

AI is no longer just our tool, like a wrench or a computer. It is now our agent. And it already makes decisions and choices for us.

Still, when I see its use in the medical industry, I hope, wishfully, that it can be for the better.

Where things will meet in the aftermath, I don’t know. But I do know AI is one-dimensional, and cannot ever get to all four.

May God help us.


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